Winning Poster 2013

Delivery date: 3-5 days
NIS 18.00

הכרזה הזוכה בתחרות השנה היא כרזה שעיצבה דעה גלעדי, בוגרת מכללת "לומדה" המתגוררת
בירושלים. גלעדי היא כתבת בשבועון עולם קטן, כותבת סיפורת ושירה, עורכת ומעצבת גרפית של ירחון הנשים הלל. הורי אביה והורי אמה עלו ארצה לפני השואה, אולם רבים מבני משפחתם שנשארו באירופה נרצחו.
"היפוך סדרי בראשית שהתחולל בשואה, הסטייה המעוותת מנתיב החיים יצרו בעולם חלל שלא יהיה אפשר למלא", אומרת גלעדי. "משפחות שלמות ודורות שלמים נגדעו והחלו מאז בכיוון צמיחה הפוך - מחיים על פני הקרקע להוויה מתה מתחתיה. אילנות יוחסין
הפוכים עדיין פוערים את האדמה בכל מקום שנפסע בו, ועוד השמים תכולים".

מנימוקי השופטים לבחירה בכרזה הממלכתית לציון יום הזיכרון לשואה ולגבורה: "הרעיון המקורי והמיוחד המוצג בכרזה, הנוקט בגישה של צורה שלולה, אינו דורש הסברים. אילן היוחסין ההפוך יוצר ריק קולקטיבי ואישי ומביע באופן זה את הקושי הגדול לדבר על ה'אין'. באילן היוחסין לא מופיעים שמות, ובכך הוא סמל לאלפי רבבה החסרים בבתי


האב, בקהילות ובאומה כולה".

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