Winning Poster 2018

""Designing Memory"" Competition

  The Official Commemorative Poster

 

The winning poster in the ""Designing Memory"" competition, an ongoing initiative of Yad Vashem together with the Israel Ministry of Public Diplomacy. The winning design, created by graphic artist Ms. Bat El Atar, was selected by a distinguished panel of artists and Holocaust education experts out of almost 200 entries, and is being distributed and displayed across Israel to mark Yom HaShoah 2018.

 
NIS 18.00

מבין הכרזות שהוגשו לוועדת השיפוט, נבחרה הכרזה שעוצבה ע"י גב' בת-אל עטר, בת 28 מירושלים . בת-אל גדלה בשכונת פסגת זאב שבירושלים, בתם של סימה ועזרא עטר, בת בכורה ואחות למתן, רינת ואביאור. סבה וסבתה עולים מעיראק.  בת-אל בוגרת תיכון אורט בגבעת רם שבירושלים במגמת אומנות.  שירתה בצבא הגנה לישראל כתצפיתנית במודיעין שדה והיום לומדת לתואר B.A  בעיצוב גרפי וחינוך במכללת אמונה בירושלים.

בכרזה ביקשה בת-אל לקשור את הקשר הסימבולי בין התושבים בארץ ישראל לפני הקמתה לבין ניצולי השואה שעלו לארץ בתום המלחמה , וזאת באמצעות סמל מדינת ישראל – הוא המגן דוד. מגן דוד החצוי לשניים אך שואף לאיחוד חלקיו, ליצירת השלם, ליצירת סמל אחד.

מנימוקי חבר השופטים לבחירת הכרזה הזוכה:

הכרזה משרטטת בעיצוב מינמליסטי שני חלקים המהווים שלם הגדול מסך חלקיו. מגן הדוד הספק שבור, ספק שואף לשוב לצורתו השלמה, מאופיין בצבעוניות סימבולית מחברת ומושכת את קווי המחשבה ליחסים ולהקשרים שבין השואה ומדינת ישראל בשנת השבעים להקמתה. המתבונן בכרזה מוזמן לעצב מחשבתו מתוך פתיחות, צניעות ורעננות, להשתתף בשיח שהיא מעוררת ולהעניק  לה משמעויות פרטיות וקולקטיביות כאחד.

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